E business revolution

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Pas de technique ici, pas de copies d'cran, plus qu'un ouvrage, c'est un vritable mode d'emploi pour la cration de votre start-up de commerce lectronique. Daniel Amor explique tape par tape les cls du succs en ligne, les piges viter, les techniques de fidlisation des internautes, les stratgies de promotion, la scurit sur le web. Oscillant entre l'ouvrage d'conomie et de marketing pur, pour ses explications dtaille et ses conseils aviss en cration d'entreprise et en stratgie commerciale, et le guide informatique, pour la qualit et la richesse des informations et techniques donnes concernant les langages de programmation et les serveurs les plus appropris pour le commerce online (ASP, PHP, XML, Open Source.), ce livre vous sera trs utile dans l'laboration de votre site de e-commerce, et vous servira de conseil pertinent dans les choix que vous aurez prendre. --David Rault

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